International Journal of Multi-Disciplinary Research and Developmental Studies
E-ISSN: 2469-7811 • Impact Factor - 9.587

Fintech Adoption in Emerging Markets: A Longitudinal Analysis of Consumer Trust and Mobile Banking Integration

Abstract

Fintech adoption in emerging markets is driven by mobile integration and the systematic reduction of perceived financial risk, though consumer trust remains the primary mediator bridging traditional banking habits with digital-first solutions. [1, 2] Think of consumer trust in fintech like a bridge built between an old fortress (traditional brick-and-mortar banks) and a new highway (mobile apps): no matter how fast or convenient the highway is, people will not drive on it until they believe the bridge will hold their weight safely

Keywords: Fintech, markets, consumer, mobile, banking, digital

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